Friday, July 10, 2020

Stapler of the Week Archive- Elastic JUWEL 90 & JUWELETTE

Elastic JUWEL 90 steel brushed polish and red plastic

Elastic JUWELETTE steel matte polish and red plastic
Here are two more German plier staplers from ELASTIC.  Previously featured JUWEL staplers had a more Art Deco flavor with chrome, stylized engraving, and geometric enamel decoration.  The JUWEL 90 and the JUWELETTE have a Bauhaus inspired design that I think Walter Gropius might have enjoyed.  The more angular and simplistic form is punctuated with a black, white and red name badge and red plastic plunger tab that come right out of the Bauhaus style book.  

Aside from the name badge, they are nearly identical with only a few differences in marks and finish.  Perhaps they were produced at different times or for different markets.  In the time I have been researching staplers, the ELASTIC JUWEL line has passed hands, being purchased and manufactured by Isaberg-Rapid in Sweden and today once again in Germany by Leitz.  Both companies are currently part of the international office and stationery conglomerate ACCO brands.  ACCO brands seem to be collecting stapler manufacturers like I collect staplers.  Somehow it feels less like a quirky hobby and more like global market domination.

Excerpt from the Stapler of the Week, July 10, 2020.

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